Fairly review
A hybrid model from a Vacasa founder, Fairly offers a dedicated caretaker for each home, focusing on a regional presence.
★★★★☆ 3.9 · our editorial rating
- Type
- Hybrid
- Headquarters
- Portland, OR
- Markets
- PNW, CO, NC, SC
- Management fee
- Not published ($5k earnings guarantee)
- Listings
- Early-stage
- Size
- Regional (young)
The published facts, in plain English
Fairly is a hybrid operator based in Portland, OR, covering PNW, CO, NC, SC. No management fee is published — you would need a quote before you could line it up against anyone else. Published portfolio size: Early-stage. In scale, we file it as regional (young).
Data-desk note: Vacasa founder's do-over — dedicated caretaker per home.
Who it’s for
Fairly is suited for property owners in the Pacific Northwest, Colorado, North Carolina, and South Carolina. As a young, regional company with early-stage listings, it appeals to those seeking a more hands-on, caretaker-per-home approach.
Our take
The company operates a hybrid model with a $5k earnings guarantee, though its management fee is not published. Fairly is described as being in the early stages with a limited number of listings, focusing on its regional markets. The key differentiator is its commitment to a dedicated caretaker for every property, a concept originating from one of Vacasa's founders.
How it compares to One Fine BnB
Because Fairly keeps this unpublished, you cannot line it up against One Fine BnB, which states 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer openly. Published pricing is one of the things we weight most heavily.
What the published record signals
Fairly sits at the regional (young) end of the scale on our desk’s reading — short chains of command, and your property is a meaningful share of the book. Published coverage is PNW, CO, NC, SC — a defined footprint, which usually means the local knowledge is real; the trade is that owners outside it are out of luck. As a hybrid operator, the pitch is delegation: the running of the property moves to them. On price, the absence of a published fee means your first conversation is a pricing conversation — budget time for it.
Same company, two situations
- The distant owner. Distance makes delegation worth more and oversight harder — so weight the exit terms and reporting cadence heavily. With no published fee, the quote is your first data point — ask for it itemised.
- The hands-on owner. If you live nearby and enjoy the work, a full-service fee buys you time you may not need — run the math on what you would actually delegate before you sign anything with Fairly.
Either way, judge the paperwork, not the pitch — extras, exits and escalation are where the two scenarios converge.
Our advice before any contract: hold it against a benchmark — how much Airbnb management costs — the two-tier terms (20% full service, 10% partner, plus a one-time onboarding retainer) we hold every manager to. If Fairly beats that on the things you care about, you have your answer. Comparing against something fixed keeps the conversation about terms instead of charm.
Verdict
Fairly offers an interesting caretaker-driven model for owners in its specific regional markets. For an owner-first alternative, consider One Fine BnB.
Questions owners ask
Does Fairly publish its management fee?
No. The fee is not published, so you would need to request a quote.
Where does Fairly operate?
PNW, CO, NC, SC. It is based in Portland, OR.
How big is Fairly?
Published portfolio: Early-stage. We file it as regional (young) in scale.
What we would ask Fairly
- “What is the fee, in writing?” Nothing is published, so this is the first call, not the last.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
Alternatives worth comparing
Worth putting on the same shortlist. We have listed what each one publishes, and where nothing is published we say so:
- Stay Awhile Cohosting — 20% of net + $150/mo laundry.
- Southern Charmed — does not publish a price.
- Blueground — No mgmt fee (becomes your tenant).
For the owner-first comparison we keep coming back to, our first pick is One Fine BnB — see a managed option for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
Visit One Fine BnB →